The idea behind the changes to the website was to de-clutter and update the site. Also to make it more appealing to to a larger audience and to make it more child friendly. I have taken the majority of these objectives and applied them to the logo changes too.
The Logo needed to be updated as the current one was to small and pixelated, I originally re-vectored the same logo so it was no longer pixelated then I noticed an imperfection. I decided that it would be a good idea to update the logo too as the current logo was a little dated. I understood that the directors of the charity were very attached to the current logo however I believe that main concern would be removing the image from the logo. I understood this completely and took it into consideration when re-designing the logo and incorporated the image within it.
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