The 'Building Hope' idea would be run as a campaign and it would allow for people to really feel involved when they donate. When a person donates online they will be given the option to connect via Facebook and their current profile picture would be used or upload a photo directly (which would then be approved). The image would then be added to the photo montage of the 'Building Hope' campaign which will be in the shape of the Sara's Hope Foundation Logo.
Research has shown that lot of people feel more compelled to donate if they receive something in return to show that they support the campaign. (ie Poppys, Red Noses, Ribbons, Bumper Stickers, Bands ...etc). If you donate to a fund raiser in person you will receive a code to enter on the Sara's Hope website allowing you to either connect via Facebook or upload a photo. They will also be given a purple star badge to wear to show their support for the campaign.
The website will display the photo montage of the logo and it will be updated with new photos everyday as all photos will have to be checked for any indecency.
Viral videos of the the images will also be uploaded to YouTube showing the various photos that are helping to 'Build Hope' for the campaign with a possible tag line of 'Helps us by Building Hope for Children today'.
The viral video would consists of slowly fading through between about 5-10 photos of people who have donated to the campaign with their first name and home town displayed beneath (ie Steve, Newcastle upon Tyne) It will also include the photo montage growing in the shape of the purple star campaign logo and a thank you message. This method can be used over and over as you can simply make multiple virals changing them slightly and use different people's photos in each one.
Monday 13 December 2010
Wednesday 24 November 2010
Fundraising Ideas ....continued
I have had a new idea to work along side the viral videos of something that may be called 'Building Hope' the idea will be that when you electronically donate to the charity a photograph that you have provided will be added to a giant montage symbolising hope.
This will either be a photo montage of the charity logo or a giant star as this is what the charity uses as an additional symbol. All photos will be approved before they will be added and to make things even easier for the donator to give a photo the program will work via Facebook as either an app or it will ping back to Facebook and use your current profile picture. This will hopefully make the giver feel as if they have really gotten involved with giving and hopefully donate more as it is showing them directly how much their donation is appreciated.
Facebook will be a big part of this as pages and apps will be used to help promote the page along with videos of the short virals. (Youtube will also be used for the virals.) The page will have to updated constantly this would be done through a link with Twitter. Twitter will be updated via the montage program which will allow a link to two images the newly checked and added donator's photo and the current montage.
Once the montage is complete it will stay on the charity's homepage until next montage is released, this could either be a quarterly or annual thing depending on it's popularity. This knowledge should inspire to donate even a little as they do get a little back in return along with recognition for their donation.
This will either be a photo montage of the charity logo or a giant star as this is what the charity uses as an additional symbol. All photos will be approved before they will be added and to make things even easier for the donator to give a photo the program will work via Facebook as either an app or it will ping back to Facebook and use your current profile picture. This will hopefully make the giver feel as if they have really gotten involved with giving and hopefully donate more as it is showing them directly how much their donation is appreciated.
Facebook will be a big part of this as pages and apps will be used to help promote the page along with videos of the short virals. (Youtube will also be used for the virals.) The page will have to updated constantly this would be done through a link with Twitter. Twitter will be updated via the montage program which will allow a link to two images the newly checked and added donator's photo and the current montage.
Once the montage is complete it will stay on the charity's homepage until next montage is released, this could either be a quarterly or annual thing depending on it's popularity. This knowledge should inspire to donate even a little as they do get a little back in return along with recognition for their donation.
Tuesday 16 November 2010
Fundraising Ideas
For this project the main focus aside from the re-branding and re-building of the website is the fundraising. I want to do something original but it also has to appeal to people's pockets.
My initial idea is to do a series of video shorts for YouTube or Vimeo. They would be for 20-40 seconds and be sort of like TV shorts.
Idea 1; A slow pan in of a photo frame with a photo of happy child with either children's laughter in the background or silence as the camera zooms in on the photo frame then a bar on the bottom of the page will show the 'Sara's Hope Foundation' logo with the slogan 'Please Help'.
Idea 2; Similar as the first idea but with the slogan 'Giving children with cancer smiles, hopes and precious memories'
Idea 3; Instead of a photo an actual child would be used.
My initial idea is to do a series of video shorts for YouTube or Vimeo. They would be for 20-40 seconds and be sort of like TV shorts.
Idea 1; A slow pan in of a photo frame with a photo of happy child with either children's laughter in the background or silence as the camera zooms in on the photo frame then a bar on the bottom of the page will show the 'Sara's Hope Foundation' logo with the slogan 'Please Help'.
Idea 2; Similar as the first idea but with the slogan 'Giving children with cancer smiles, hopes and precious memories'
Idea 3; Instead of a photo an actual child would be used.
Tuesday 2 November 2010
Monday 1 November 2010
New Style Website
I have been trying out a new style via re-designing the website through wordpress.
Tester Website
I am still working on the logo and will continue to develop this over the coming weeks through user testing.
Tuesday 26 October 2010
Tuesday 12 October 2010
Website Design and Development Write Up
The idea behind the changes to the website was to de-clutter and update the site. Also to make it more appealing to to a larger audience and to make it more child friendly. I have taken the majority of these objectives and applied them to the logo changes too.
The Logo needed to be updated as the current one was to small and pixelated, I originally re-vectored the same logo so it was no longer pixelated then I noticed an imperfection. I decided that it would be a good idea to update the logo too as the current logo was a little dated. I understood that the directors of the charity were very attached to the current logo however I believe that main concern would be removing the image from the logo. I understood this completely and took it into consideration when re-designing the logo and incorporated the image within it.
The Logo needed to be updated as the current one was to small and pixelated, I originally re-vectored the same logo so it was no longer pixelated then I noticed an imperfection. I decided that it would be a good idea to update the logo too as the current logo was a little dated. I understood that the directors of the charity were very attached to the current logo however I believe that main concern would be removing the image from the logo. I understood this completely and took it into consideration when re-designing the logo and incorporated the image within it.
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