For this project the main focus aside from the re-branding and re-building of the website is the fundraising. I want to do something original but it also has to appeal to people's pockets.
My initial idea is to do a series of video shorts for YouTube or Vimeo. They would be for 20-40 seconds and be sort of like TV shorts.
Idea 1; A slow pan in of a photo frame with a photo of happy child with either children's laughter in the background or silence as the camera zooms in on the photo frame then a bar on the bottom of the page will show the 'Sara's Hope Foundation' logo with the slogan 'Please Help'.
Idea 2; Similar as the first idea but with the slogan 'Giving children with cancer smiles, hopes and precious memories'
Idea 3; Instead of a photo an actual child would be used.
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