Fundraising Ideas ....continued

I have had a new idea to work along side the viral videos of something that may be called 'Building Hope' the idea will be that when you electronically donate to the charity a photograph that you have provided will be added to a giant montage symbolising hope.

This will either be a photo montage of the charity logo or a giant star as this is what the charity uses as an additional symbol. All photos will be approved before they will be added and to make things even easier for the donator to give a photo the program will work via Facebook as either an app or it will ping back to Facebook and use your current profile picture. This will hopefully make the giver feel as if they have really gotten involved with giving and hopefully donate more as it is showing them directly how much their donation is appreciated.

Facebook will be a big part of this as pages and apps will be used to help promote the page along with videos of the short virals. (Youtube will also be used for the virals.) The page will have to updated constantly this would be done through a link with Twitter. Twitter will be updated via the montage program which will allow a link to two images the newly checked and added donator's photo and the current montage.

Once the montage is complete it will stay on the charity's homepage until next montage is released, this could either be a quarterly or annual thing depending on it's popularity. This knowledge should inspire to donate even a little as they do get a little back in return along with recognition for their donation.

Fundraising Ideas

For this project the main focus aside from the re-branding and re-building of the website is the fundraising. I want to do something original but it also has to appeal to people's pockets.

My initial idea is to do a series of video shorts for YouTube or Vimeo. They would be for 20-40 seconds and be sort of like TV shorts.

Idea 1; A slow pan in of a photo frame with a photo of happy child with either children's laughter in the background or silence as the camera zooms in on the photo frame then a bar on the bottom of the page will show the 'Sara's Hope Foundation' logo with the slogan 'Please Help'.

Idea 2; Similar as the first idea but with the slogan 'Giving children with cancer smiles, hopes and precious memories'

Idea 3; Instead of a photo an actual child would be used.

Logo Testing

Simple silhouette test to see how the logo looks

New Style Website

I have been trying out a new style via re-designing the website through wordpress.

Tester Website

I am still working on the logo and will continue to develop this over the coming weeks through user testing.

New Logo Development

Website Design and Development Write Up

The idea behind the changes to the website was to de-clutter and update the site. Also to make it more appealing to to a larger audience and to make it more child friendly. I have taken the majority of these objectives and applied them to the logo changes too.

The Logo needed to be updated as the current one was to small and pixelated, I originally re-vectored the same logo so it was no longer pixelated then I noticed an imperfection. I decided that it would be a good idea to update the logo too as the current logo was a little dated. I understood that the directors of the charity were very attached to the current logo however I believe that main concern would be removing the image from the logo. I understood this completely and took it into consideration when re-designing the logo and incorporated the image within it.

Website Design and Development 4

I have worked directly with the team at 'Sara's Hope Foundation' and followed their requests on how they want the website to look. The team are currently happy with this design, I will speak to them again this week to receive some more feedback and I will approach them with a questionnaire on their current fundraising techniques.