I have had a new idea to work along side the viral videos of something that may be called 'Building Hope' the idea will be that when you electronically donate to the charity a photograph that you have provided will be added to a giant montage symbolising hope.
This will either be a photo montage of the charity logo or a giant star as this is what the charity uses as an additional symbol. All photos will be approved before they will be added and to make things even easier for the donator to give a photo the program will work via Facebook as either an app or it will ping back to Facebook and use your current profile picture. This will hopefully make the giver feel as if they have really gotten involved with giving and hopefully donate more as it is showing them directly how much their donation is appreciated.
Facebook will be a big part of this as pages and apps will be used to help promote the page along with videos of the short virals. (Youtube will also be used for the virals.) The page will have to updated constantly this would be done through a link with Twitter. Twitter will be updated via the montage program which will allow a link to two images the newly checked and added donator's photo and the current montage.
Once the montage is complete it will stay on the charity's homepage until next montage is released, this could either be a quarterly or annual thing depending on it's popularity. This knowledge should inspire to donate even a little as they do get a little back in return along with recognition for their donation.
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