The 'Building Hope' idea would be run as a campaign and it would allow for people to really feel involved when they donate. When a person donates online they will be given the option to connect via Facebook and their current profile picture would be used or upload a photo directly (which would then be approved). The image would then be added to the photo montage of the 'Building Hope' campaign which will be in the shape of the Sara's Hope Foundation Logo.
Research has shown that lot of people feel more compelled to donate if they receive something in return to show that they support the campaign. (ie Poppys, Red Noses, Ribbons, Bumper Stickers, Bands ...etc). If you donate to a fund raiser in person you will receive a code to enter on the Sara's Hope website allowing you to either connect via Facebook or upload a photo. They will also be given a purple star badge to wear to show their support for the campaign.
The website will display the photo montage of the logo and it will be updated with new photos everyday as all photos will have to be checked for any indecency.
Viral videos of the the images will also be uploaded to YouTube showing the various photos that are helping to 'Build Hope' for the campaign with a possible tag line of 'Helps us by Building Hope for Children today'.
The viral video would consists of slowly fading through between about 5-10 photos of people who have donated to the campaign with their first name and home town displayed beneath (ie Steve, Newcastle upon Tyne) It will also include the photo montage growing in the shape of the purple star campaign logo and a thank you message. This method can be used over and over as you can simply make multiple virals changing them slightly and use different people's photos in each one.
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