The 'Building Hope' idea would be run as a campaign and it would allow for people to really feel involved when they donate. When a person donates online they will be given the option to connect via Facebook and their current profile picture would be used or upload a photo directly (which would then be approved). The image would then be added to the photo montage of the 'Building Hope' campaign which will be in the shape of the Sara's Hope Foundation Logo.
Research has shown that lot of people feel more compelled to donate if they receive something in return to show that they support the campaign. (ie Poppys, Red Noses, Ribbons, Bumper Stickers, Bands ...etc). If you donate to a fund raiser in person you will receive a code to enter on the Sara's Hope website allowing you to either connect via Facebook or upload a photo. They will also be given a purple star badge to wear to show their support for the campaign.
The website will display the photo montage of the logo and it will be updated with new photos everyday as all photos will have to be checked for any indecency.
Viral videos of the the images will also be uploaded to YouTube showing the various photos that are helping to 'Build Hope' for the campaign with a possible tag line of 'Helps us by Building Hope for Children today'.
The viral video would consists of slowly fading through between about 5-10 photos of people who have donated to the campaign with their first name and home town displayed beneath (ie Steve, Newcastle upon Tyne) It will also include the photo montage growing in the shape of the purple star campaign logo and a thank you message. This method can be used over and over as you can simply make multiple virals changing them slightly and use different people's photos in each one.
Monday, 13 December 2010
Wednesday, 24 November 2010
Fundraising Ideas ....continued
I have had a new idea to work along side the viral videos of something that may be called 'Building Hope' the idea will be that when you electronically donate to the charity a photograph that you have provided will be added to a giant montage symbolising hope.
This will either be a photo montage of the charity logo or a giant star as this is what the charity uses as an additional symbol. All photos will be approved before they will be added and to make things even easier for the donator to give a photo the program will work via Facebook as either an app or it will ping back to Facebook and use your current profile picture. This will hopefully make the giver feel as if they have really gotten involved with giving and hopefully donate more as it is showing them directly how much their donation is appreciated.
Facebook will be a big part of this as pages and apps will be used to help promote the page along with videos of the short virals. (Youtube will also be used for the virals.) The page will have to updated constantly this would be done through a link with Twitter. Twitter will be updated via the montage program which will allow a link to two images the newly checked and added donator's photo and the current montage.
Once the montage is complete it will stay on the charity's homepage until next montage is released, this could either be a quarterly or annual thing depending on it's popularity. This knowledge should inspire to donate even a little as they do get a little back in return along with recognition for their donation.
This will either be a photo montage of the charity logo or a giant star as this is what the charity uses as an additional symbol. All photos will be approved before they will be added and to make things even easier for the donator to give a photo the program will work via Facebook as either an app or it will ping back to Facebook and use your current profile picture. This will hopefully make the giver feel as if they have really gotten involved with giving and hopefully donate more as it is showing them directly how much their donation is appreciated.
Facebook will be a big part of this as pages and apps will be used to help promote the page along with videos of the short virals. (Youtube will also be used for the virals.) The page will have to updated constantly this would be done through a link with Twitter. Twitter will be updated via the montage program which will allow a link to two images the newly checked and added donator's photo and the current montage.
Once the montage is complete it will stay on the charity's homepage until next montage is released, this could either be a quarterly or annual thing depending on it's popularity. This knowledge should inspire to donate even a little as they do get a little back in return along with recognition for their donation.
Tuesday, 16 November 2010
Fundraising Ideas
For this project the main focus aside from the re-branding and re-building of the website is the fundraising. I want to do something original but it also has to appeal to people's pockets.
My initial idea is to do a series of video shorts for YouTube or Vimeo. They would be for 20-40 seconds and be sort of like TV shorts.
Idea 1; A slow pan in of a photo frame with a photo of happy child with either children's laughter in the background or silence as the camera zooms in on the photo frame then a bar on the bottom of the page will show the 'Sara's Hope Foundation' logo with the slogan 'Please Help'.
Idea 2; Similar as the first idea but with the slogan 'Giving children with cancer smiles, hopes and precious memories'
Idea 3; Instead of a photo an actual child would be used.
My initial idea is to do a series of video shorts for YouTube or Vimeo. They would be for 20-40 seconds and be sort of like TV shorts.
Idea 1; A slow pan in of a photo frame with a photo of happy child with either children's laughter in the background or silence as the camera zooms in on the photo frame then a bar on the bottom of the page will show the 'Sara's Hope Foundation' logo with the slogan 'Please Help'.
Idea 2; Similar as the first idea but with the slogan 'Giving children with cancer smiles, hopes and precious memories'
Idea 3; Instead of a photo an actual child would be used.
Tuesday, 2 November 2010
Monday, 1 November 2010
New Style Website
I have been trying out a new style via re-designing the website through wordpress.
Tester Website
I am still working on the logo and will continue to develop this over the coming weeks through user testing.
Tuesday, 26 October 2010
Tuesday, 12 October 2010
Website Design and Development Write Up
The idea behind the changes to the website was to de-clutter and update the site. Also to make it more appealing to to a larger audience and to make it more child friendly. I have taken the majority of these objectives and applied them to the logo changes too.
The Logo needed to be updated as the current one was to small and pixelated, I originally re-vectored the same logo so it was no longer pixelated then I noticed an imperfection. I decided that it would be a good idea to update the logo too as the current logo was a little dated. I understood that the directors of the charity were very attached to the current logo however I believe that main concern would be removing the image from the logo. I understood this completely and took it into consideration when re-designing the logo and incorporated the image within it.
The Logo needed to be updated as the current one was to small and pixelated, I originally re-vectored the same logo so it was no longer pixelated then I noticed an imperfection. I decided that it would be a good idea to update the logo too as the current logo was a little dated. I understood that the directors of the charity were very attached to the current logo however I believe that main concern would be removing the image from the logo. I understood this completely and took it into consideration when re-designing the logo and incorporated the image within it.
Website Design and Development 4
I have worked directly with the team at 'Sara's Hope Foundation' and followed their requests on how they want the website to look. The team are currently happy with this design, I will speak to them again this week to receive some more feedback and I will approach them with a questionnaire on their current fundraising techniques.
Giving and Getting Brief;
I will be combining two briefs for this project! This is the first;
Giving and getting
use design to evoke need and inspire generosity
Choose an existing charity and design a means by which it can increase its fundraising and other resources. Make it easier for people to give, or make it easier for charities to ask – or both.
The brief
Choose an existing charity and design a means by which it can increase its fundraising and other resources. Make it easier for people to give, or make it easier for charities to ask – or both.
Scope
For the purpose of illustration, the following would all be viable responses:
– a compelling new donation or collection box
– a powerful graphic display of statistical information
– a well-communicated and ingenious fiscal mechanism (e.g. Gift Aid)
– a persuasive new way of using words and/or images to invoke need
– a service or campaigning system that deploys time, talent and connections in new ways …and many others are possible; clever ways of assisting giving and getting which maintain essential principles of honesty, transparency and fairness.
Judging criteria
Design craft – does your solution look and feel the best it can?
Ingenuity – does it make a conceptual or lateral leap we haven’t seen before?
Insight – what need, gap or opportunity have you discovered and how?
Communication – is it easy to understand and does it inspire people?
Social benefit – how does it help society as a whole?
Finally, the RSA argues that design represents a resourcefulness that is invaluable in today’s climate of austerity. Is your solution resourceful?
Process and presentation
You have 4 A3 presentation boards and a written summary not exceeding 500 words in which to describe your solution. In addition to presenting the finished solution, describe your process:
– what were your observations? Show how your analysis of these observations gave you insight into the design opportunity
– your insights might be research-based or intuitive, or a combination of both: relate the concept clearly to these insights
– make sure the judges know what specific issue or issues you have had to resolve in the process of designing your solution
– tell the story so that we understand the context for your solution and the benefits it delivers
Giving and getting
use design to invoke need and inspire generosity
Giving and getting
Page 1/2
Background
Charities are defined as organisations or institutions set up to provide benefit to those in need. The essential attribute in legal terms is that a charitable activity must seek the public ‘weal’, or prosperity, and is not concerned with the conferment of private advantage. Remember that the charity sector is wide-ranging and includes community and voluntary organisations, schools, hospitals, NGOs, museums, libraries and cultural institutions and groups campaigning for a variety of human and animal rights.
The UK has a long-established history of relatively generous giving, most recently demonstrated in the response to the DEC Pakistan Appeal. Strong giving has continued in spite of the recession, and whilst some areas have lost support (the arts, for example), others have received increased support. Research has shown that individual giving patterns have shifted – some people are giving more to fewer charities, for example. Generally, individuals are becoming much more thoughtful about about why they give and to whom. Corporations, likewise, are being more discerning about how many and what types of charities and CSR (Corporate Social Responsibility) activities they are involved with, but are tending to do more with those that they have chosen.
In spite of this well-established system of giving, a survey by the Charity Commission in 2008 showed that four out of ten charities had already been affected by the credit crunch, with a quarter reporting a fall in donations and income predicted to continue its descent. Oxfam and others have said more recently that individual donations are most likely to suffer as widespread redundancies make people eliminate non-essential standing orders from their bank statements. Many businesses and corporations meanwhile continue to trim donations to charitable and community work off their balance sheets to concentrate on core profit-making activities. At the same time, the need for services provided by charities and the third sector is growing, with increased hardship as a result of the recession, widespread and dramatic cuts to public funding predicted in the coming years, and a society that becomes more diverse and complex all the time.
Student Design Awards 2010/11
An innovative programme of awards
RSA
Student Design Awards 2010/11
www.thersa.org/projects/design
Page 16/21
22.09
The last Government placed great emphasis on the value of the third sector, while the Conservatives’ Big Society names “charities, voluntary groups and a new generation of community organisers” as the agents to tackle some of the most stubborn social problems.
Where will the time and money come from?
In these straightened circumstances, how will people be persuaded to give more of the time and money they have to good causes?
Design and behaviour change “H ow selfish soever man may be supposed, there are evidently some principles in his nature, which interest him in the fortune of others, and render their happiness necessary to him, though he derives nothing from it except the pleasure of seeing it.”
It is often said that altruistic principles like these expressed by Adam Smith – ironically, perhaps, the acknowledged father of economics – have gone out of fashion in today’s world of freemarket capitalism. It’s certainly true that antisocial, selfish, unsympathetic behaviour is rarely out of the news, whether exhibited in nuisance neighbours, airplane drunks, or everybody’s current bête noire, greedy bankers. But recent neurological research shows that people are not as selfish as the Enlightenment theory of economic man, driven by rational selfinterest, led us to believe. Often our decisions are surprisingly altruistic. Furthermore, new knowledge from behavioural science clearly indicates the power that social norms – our understanding of how others behave – have on our behaviour: we are not as autonomous and calculating in our decision-making as we thought, either. Finally books like the policy-sensation Nudge, and other theories of “persuasive technology”, demonstrate that the design of the products, services and environments that people interact with can have a marked effect on the way that people behave.
You might consider:
Why do people give? There is extensive evidence that people give (money and time) to organisations and activities that they are passionate about.
How can charities understand this better, and how can they reach those who are passionate about their area?
What stops people giving? Are there subtle barriers as well as the obvious pressures of personal budget, inconvenience and preoccupation with one’s immediate world?
How could the experience of giving be enhanced?
What forms of acknowledgement, feedback or emotional reward could be designed in to the mechanisms of giving and getting? What else enhances the experience of giving.
The second brief will be written between myself, The Sara's Hope Foundation team and Total WSI Solutions.
Giving and getting
use design to evoke need and inspire generosity
Choose an existing charity and design a means by which it can increase its fundraising and other resources. Make it easier for people to give, or make it easier for charities to ask – or both.
The brief
Choose an existing charity and design a means by which it can increase its fundraising and other resources. Make it easier for people to give, or make it easier for charities to ask – or both.
Scope
For the purpose of illustration, the following would all be viable responses:
– a compelling new donation or collection box
– a powerful graphic display of statistical information
– a well-communicated and ingenious fiscal mechanism (e.g. Gift Aid)
– a persuasive new way of using words and/or images to invoke need
– a service or campaigning system that deploys time, talent and connections in new ways …and many others are possible; clever ways of assisting giving and getting which maintain essential principles of honesty, transparency and fairness.
Judging criteria
Design craft – does your solution look and feel the best it can?
Ingenuity – does it make a conceptual or lateral leap we haven’t seen before?
Insight – what need, gap or opportunity have you discovered and how?
Communication – is it easy to understand and does it inspire people?
Social benefit – how does it help society as a whole?
Finally, the RSA argues that design represents a resourcefulness that is invaluable in today’s climate of austerity. Is your solution resourceful?
Process and presentation
You have 4 A3 presentation boards and a written summary not exceeding 500 words in which to describe your solution. In addition to presenting the finished solution, describe your process:
– what were your observations? Show how your analysis of these observations gave you insight into the design opportunity
– your insights might be research-based or intuitive, or a combination of both: relate the concept clearly to these insights
– make sure the judges know what specific issue or issues you have had to resolve in the process of designing your solution
– tell the story so that we understand the context for your solution and the benefits it delivers
Giving and getting
use design to invoke need and inspire generosity
Giving and getting
Page 1/2
Background
Charities are defined as organisations or institutions set up to provide benefit to those in need. The essential attribute in legal terms is that a charitable activity must seek the public ‘weal’, or prosperity, and is not concerned with the conferment of private advantage. Remember that the charity sector is wide-ranging and includes community and voluntary organisations, schools, hospitals, NGOs, museums, libraries and cultural institutions and groups campaigning for a variety of human and animal rights.
The UK has a long-established history of relatively generous giving, most recently demonstrated in the response to the DEC Pakistan Appeal. Strong giving has continued in spite of the recession, and whilst some areas have lost support (the arts, for example), others have received increased support. Research has shown that individual giving patterns have shifted – some people are giving more to fewer charities, for example. Generally, individuals are becoming much more thoughtful about about why they give and to whom. Corporations, likewise, are being more discerning about how many and what types of charities and CSR (Corporate Social Responsibility) activities they are involved with, but are tending to do more with those that they have chosen.
In spite of this well-established system of giving, a survey by the Charity Commission in 2008 showed that four out of ten charities had already been affected by the credit crunch, with a quarter reporting a fall in donations and income predicted to continue its descent. Oxfam and others have said more recently that individual donations are most likely to suffer as widespread redundancies make people eliminate non-essential standing orders from their bank statements. Many businesses and corporations meanwhile continue to trim donations to charitable and community work off their balance sheets to concentrate on core profit-making activities. At the same time, the need for services provided by charities and the third sector is growing, with increased hardship as a result of the recession, widespread and dramatic cuts to public funding predicted in the coming years, and a society that becomes more diverse and complex all the time.
Student Design Awards 2010/11
An innovative programme of awards
RSA
Student Design Awards 2010/11
www.thersa.org/projects/design
Page 16/21
22.09
The last Government placed great emphasis on the value of the third sector, while the Conservatives’ Big Society names “charities, voluntary groups and a new generation of community organisers” as the agents to tackle some of the most stubborn social problems.
Where will the time and money come from?
In these straightened circumstances, how will people be persuaded to give more of the time and money they have to good causes?
Design and behaviour change “H ow selfish soever man may be supposed, there are evidently some principles in his nature, which interest him in the fortune of others, and render their happiness necessary to him, though he derives nothing from it except the pleasure of seeing it.”
It is often said that altruistic principles like these expressed by Adam Smith – ironically, perhaps, the acknowledged father of economics – have gone out of fashion in today’s world of freemarket capitalism. It’s certainly true that antisocial, selfish, unsympathetic behaviour is rarely out of the news, whether exhibited in nuisance neighbours, airplane drunks, or everybody’s current bête noire, greedy bankers. But recent neurological research shows that people are not as selfish as the Enlightenment theory of economic man, driven by rational selfinterest, led us to believe. Often our decisions are surprisingly altruistic. Furthermore, new knowledge from behavioural science clearly indicates the power that social norms – our understanding of how others behave – have on our behaviour: we are not as autonomous and calculating in our decision-making as we thought, either. Finally books like the policy-sensation Nudge, and other theories of “persuasive technology”, demonstrate that the design of the products, services and environments that people interact with can have a marked effect on the way that people behave.
You might consider:
Why do people give? There is extensive evidence that people give (money and time) to organisations and activities that they are passionate about.
How can charities understand this better, and how can they reach those who are passionate about their area?
What stops people giving? Are there subtle barriers as well as the obvious pressures of personal budget, inconvenience and preoccupation with one’s immediate world?
How could the experience of giving be enhanced?
What forms of acknowledgement, feedback or emotional reward could be designed in to the mechanisms of giving and getting? What else enhances the experience of giving.
The second brief will be written between myself, The Sara's Hope Foundation team and Total WSI Solutions.
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